People In The South East Are Third Most Likely To Follow Strangers On Social Media
New research has revealed the regions where people are most likely to connect on social media with those they have never met in real life, and do not know beyond the bounds of social media networks. Londoners were most likely to connect with strangers, followed by those in the North East and South East, while people in Northern Ireland were least likely to follow individuals they had no previous associations with.
Stranger danger is a very real topic when it comes to online antics, with new research investigating the trend to find out which regions are most likely to follow strangers on social media, in spite of not knowing them at all in real life.
The team at affiliate marketing network affilinet (www.affili.net/uk
) commissioned the research to investigate Britons’ online social media habits. 2,004 Britons were polled as part of the research and were divided across the regions.
All respondents were asked “Do you follow any people you don’t know in real life on social media?” to which just 27% of the overall respondents stated that they did; while the majority (69%) said that they only followed people on social media if they knew them in real life.
Breaking the answers down according to region, however, the research team discovered that the regions varied substantially in their results. The regions were listed as below:
- London – 38% (of respondents in this region stated that they followed strangers)
- North East – 36%
- South East – 28%
- West Midlands - 27%
- Scotland – 26%
- Yorkshire & Humberside – 25%
- South West – 25%
- East Anglia – 24%
- East Midlands – 24%
- North West – 24%
- Wales – 21%
- Northern Ireland – 16%
Londoners were more than twice as likely as those in Northern Ireland to follow strangers on social media, with Eastern regions generally being more favourable to unknown accounts than their Western counterparts.
Sophie Parry-Billings, Marketing Manager, affilinet UK, said the following:
“These findings were part of wider research that explored how we use social media, how we view ‘influencers’ and engage with content online. It’s interesting to see the geographical variety when we look at those who do and don’t follow strangers on social media accounts.”