Sometimes franchising seems to have two faces–and both come with double chins!
On one side we have thousands of fast–and not so fast–food restaurants enticing people to devour frightening quantities of calories. On the other side are a dozen or so franchise systems trying to help consumers lose the pounds they just gained. We play with words ” weight loss” ” toned” “detox” and “inches lost” even words like ” manage the appearance of cellulite” etc. and according to reports Americans are spending about $40 billion a year on weight-loss products, programs, and diet aids and a study recently found that the average British woman starts three diets a year – giving a yearly spend of £485.25. And if this annual pattern is repeated from the age of 18 to 70 years, that adds up to £25,233 in a lifetime!
This say’s something does it not?
It isn’t too late, however, to own a franchise that helps consumers attempt to lose fat by eating healthy meals, exercising, detoxing or even being hypnotised. But the history of weight-loss franchises is, to say the least, is a little strange or dare I say “Kooky”?
Jenny Craig, in Calif., was the market leader in the early 1990s, then shed profits and lost scores of franchisees after getting involved with the fen-phen scandal and hiring Monica Lewinsky as a spokesperson (the middle-aged customers were appalled),
Monica may have created a stain against Jenny Craigs’ reputation.
Enter the hype.
Let’s get to the hype. How can we talk weight loss, fitness, and franchise and not mention the King of Fitness and Weight loss Hype, Greg Glassman, the founder and CEO of the rapidly growing fitness company with millions of fanatical customers? To hear him tell it, though, he is merely the caretaker of one of the great wonders of the world.
He compares CrossFit, his business, to the “natural process” that created the Grand Canyon.The 60-year old former gymnast started training individuals throughout the 1970s, and in 1995, he opened his first gym. Less than two decades later, there are 13,546 active affiliates in 144 different countries operating their own franchise gyms, called “boxes.” CrossFit box proprietors could probably do a better job in helping educate potential participants on what they should and shouldn’t do. On the other hand, that’s not necessarily their job. It’s your job to know your limits and whether a CrossFit-type workout and meal plan make sense for you, in the end, I believe in Crossfit and Greg Glassman. We need more people willing to stand up to profiteers, big business, and governments that influence our lives when it comes to our health and wellness. The world needs more fitness businesses that don’t see fitness as a business, but as a movement to get people moving the way they are meant to.
Now on the subject of fat loss franchises who are out of the “box”, I would like to bring your attention to Fat loss with science and a fat loss and franchise system that started in London.
Lokkima is a franchise that provides a fat loss business in a box opportunity, for as little as $15 000 you get the technology (choose the best machine for your needs between a Go for mobile and a Pro for Salon/Spa/Clinic or Practice), training, certification, marketing, promotional material, delivery and shipping in any territory that is not already taken anywhere in the world for free. There is no royalties or hidden costs only an annual affiliation fee of $5000 to stay a part of the group, get life long learning opportunities, marketing material, promotional images and support from HQ from showing different revenue models to helping the franchisee choose what model best suits the franchisee’s lifestyle and needs.
Lokkima has been around since 2012 but only started selling franchises in December 2016 as it wanted to test both the product and implementation of this concept and already has 14 locations worldwide.
The company was started by Jason Allan Scott in London for his Father, Allan Scott in Cape Town, Sout Africa after his father found it hard to find a job in 2011. Lokkima now has 14 franchises and sold over 47 machines to Doctors, Dentists, Weight Loss Centres and Hotel Spa’s and Clinics worldwide.
Lokkima is also providing its technology and methodology to the worlds first fat loss delivery service, C’MERE ( Come Here) that comes with an App ( available on iTunes and Android) and a vehicle and all you need to drive your success in this industry. Think UBER EATS, DELIVEROO or JUST EAT but instead of delivering fat to your door they remove it from you.
Now let us go from low starting costs and the option of to the door service to low-calorie delivery franchises.
Tech and service businesses are bang on trend; the UK is now home to a cluster of healthy food delivery start-ups such as Pronto, Gousto, Cookoo and Hello Fresh, alongside healthy food subscription services such as Lifebox and EarlyBird and pop-up cafes such as 26 Grains.
Finally, with figures telling us that *obesity pandemic is on the rise…
*Overall, about 13% of the world’s adult population (11% of men and 15% of women) were obese in 2014. In 2014, 39% of adults aged 18 years and over (38% of men and 40% of women) were overweight. The worldwide prevalence of obesity more than doubled between 1980 and 2014.*
There may never be a better time to mix philanthropy with commerce and help someone be more healthy while providing you with a living and a cause to live.