For the first time, plant-based milk is to be celebrated with its own international awareness day.
World Plant Milk Day, August 22nd, sees leading UK vegan and animal organisations ProVeg UK, Plant Based News, Animal Aid, Veganuary, and Viva! come together for the first time to promote delicious and healthy plant-based alternatives to dairy.
“The first ever World Plant Milk Day ushers in the start of a new post-milk era in which everyone makes healthier, more compassionate food choices. Whether it’s oat, almond, soya or coconut, there is plant milk for every taste, for every cup of tea and every bowl of cereal. World Plant Milk Day aims to widen their availability and further accelerate their popularity,” said Jimmy Pierson, Director of ProVeg UK.
Wider acceptance of the negative impact of dairy products on human health has contributed to the growth. There is extensive evidence to suggest that consuming milk may increase the risk of several chronic health conditions. Conversely, research now points to whole food, plant-based diets, including plant milk, as being effective in preventing and even reversing disease.
“Cows’ milk consumption has been linked to health issues ranging from acne to cancer to diabetes. Switching to plant milk and other dairy alternatives is one of the best things you can do for your health,” said Veronika Powell, campaigner for Viva!, whose local groups will be door-dropping, holding information stalls with free materials and leafletting outside coffee shops across the UK to encourage dairy-free choices.
The boom in plant-based alternatives shows no signs of slowing down, with the global industry set to top $16 billion next year. The dairy industry, meanwhile, is in crisis: there are now fewer than 9,500 dairy farms in the UK compared with 13,000 a decade ago, and it has been predicted there will be fewer than 5,000 by 2025.
“All the signs indicate that dairy is in terminal decline and it’s no surprise that consumption is dropping year by year. After all, why would anyone want to buy a product that has such a detrimental impact on animals, the environment, and their health when there are far superior plant-based alternatives available?” said Jane Land, Co-Founder of Veganuary.
Want to celebrate World Plant Milk Day too?
For more information and for a full list of participating restaurants visit www.worldplantmilkday.com